Hospitality case study
Faster hotel websites. More direct bookings. Less admin for staff.
Three Highland hotels needed modern websites that made booking easier, plus a better way to handle booking data, guest emails and repetitive office work.
What changed
Each improvement had a clear business result.
The work focused on winning more direct bookings, helping staff respond to guests faster and removing administration that did not need a person.
Modern websites built to convert
Each hotel received a fast, mobile-first website with clear room information, live availability and an easier route to book direct.
Important guest emails brought forward
The inbox is sorted automatically so genuine guest questions and requests are highlighted for staff, helping them respond faster and improving the guest experience.
Booking data ready every morning
Rooms, rates, bookings and payments are collected automatically before staff start work. Nobody has to log in and export the same information each day.
Better information for room pricing
Booking trends and nearby competitor prices are checked every day, giving the hotels clear recommendations on when to raise, lower or hold rates.
Invoices and routine checks handled
Supplier invoices are filed against the right hotel and cost area automatically, cutting invoice administration time by 60 per cent. Routine alarm emails are also recorded without manual data entry.
The hotels were losing bookings and staff time.
Outdated websites
The existing sites were slow and difficult to use on mobile. Guests could not book easily, making third-party booking sites the simpler option and increasing commission costs.
Guest requests buried in email
Important questions and requests sat among booking notifications, spam, supplier invoices and hundreds of other daily messages.
Hours of repeat administration
Staff logged into systems, exported booking data, filed invoices and copied information by hand every day.
Limited information for pricing
Room pricing relied on manual checks and instinct, without a clear daily view of bookings, demand and what nearby competitors were charging.
Customer experience
Distinct hotels, each easier to book.
A selection from the group’s properties. Each received its own design and content, with live availability and a clearer route to book direct instead of leaving for a third-party booking site.
The Chieftain Hotel
A hotel and sports bar site bringing room bookings, restaurant reservations, pool table bookings and event enquiries into one focused experience.
- Live booking
- Restaurant and event enquiries
- Guest reviews
- Fast loading
Argyll Hotel
A traditional Highland hotel on the NC500 route, with a room showcase, restaurant content, dog-friendly information and an image gallery with lightbox.
- Live booking
- Room and restaurant content
- Image gallery
- Mobile-first pages
Ferry Boat Inn
A waterfront hotel overlooking Loch Broom, with seafood restaurant content, ferry travel information and seasonal opening hours managed in one simple place.
- Live booking
- Seasonal hours
- Travel information
- Works on every device
Why it matters
More time for guests. Better control of bookings and costs.
The hotel group now has websites designed to increase direct bookings, faster responses to important guest emails and less repetitive work for staff. The information needed for pricing and daily decisions arrives automatically.
Want the same results?
Make your hotel easier to book and easier to run.
Whether you need a modern website, more direct bookings or less administration for staff, tell us what needs to improve.
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